No business ever became successful without trying out a few marketing strategies and tactics. Some businesses used never-before-proven methods to get attention, while others stuck to the ones that were commonly used by other successful businesses. At the end of the day, though, all used some forms of marketing strategies and tactics to succeed; and you must do the same.
By employing proven marketing strategies and tactics that fit within your general industry or the type of attention you are hoping to gain, you instantly become more savvy than your closest competitor. You get the opportunity to try new tactics, some of which may be scary and others that might be comfortable. The tactics and strategies proved to work for other companies like yours, so the proof already is in the pudding. Now it is really just up to you to implement these proven techniques for your own success.